There never seems to be enough hours in the day to get everything done…probably because the majority of us spend half our waking hours connecting with media!
A recent study by media research agency Ipsus OXT showed that our daily media usage has grown by 40 minutes each year since 2008 to about 8 hours per day, equivalent to the average number of hours we sleep each night!
The reason? We take our media with us everywhere!
“One of the big reasons for increased media use is portability. Laptop computer ownership grew from 46 percent in 2008 to 63 percent in 2010. Almost one-quarter of all U.S. consumers now have Web-enabled smart phones.”
And while computers and internet are taking over our lives, we still have plenty of love for the telly:
“Time spent watching television is at an all-time high. Nielsen reported that the average person watches 35 hours and 34 minutes of television weekly.”
The reason we can cram so much media into every day is because we are excellent at multitasking:
“In December 2009, Nielsen reported that 59 percent of everyone age 2 and older watching television was online at the same time.”
Is that something you do? We definitely do…in fact the TV is on right now! And do you think you spend as much time connected to media as you do sleeping?
It’s a pretty shocking statistic, but technology is such a big part of our work and lifestyles now that it will only take up more and more of our time. And it’s not necessarily a bad thing, as long as you are getting the right amount of sleep for you!